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Mascot Europe and Nedac Sorbo Group: Nedac Sorbo Mascot

DUIVEN/HOORN/AMSTERDAM – As of January 1st 2018, Dutch companies Mascot Europe BV and Nedac Sorbo Group have formed one trade organization, for which the holding company will move forward under the Nedac Sorbo Mascot moniker.

The companies within the Nedac Sorbo Mascot holding complement each other on their commercial expertise. Both ventures expect their joint efforts to better play into the demands and wishes of their customers on topics such as sustainability, storage and forms of distribution.

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Nedac-Didden

Nedac Sorbo and Didden Beheer BV: a successful partnership

Nedac Sorbo Mascot won the 1st prize in the category Service Merchandising, in the awards ceremony by supermarket trade magazine Distrifood.

On November 14th 2016, Nedac Sorbo Group acquired the company Didden Beheer BV. This acquisition fit the Nedac Sorbo strategy to become the leading partner for long tail service categories in the Benelux and the United Kingdom. Ever since then the two field forces have worked well together. That this partnership works well is proven with this award.

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Foodmagazine Logo

Interview Wouter Meijerink in Foodmagazine

Dutch food retail magazine Foodmagazine interviewed Wouter Meijerink, CEO of Nedac Sorbo Mascot, about market developments surrounding the non-food industry. Mr. Meijerink discusses many topics with the magazine, including why the service merchandising model is so effective: “Our customers are able to make complete offers to their consumers.”

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Showroom

Our non-food brands create category growth

The food retail magazine Foodpersonality recently dedicated a spread to the strategy of the Nedac Sorbo Group. The Nedac Sorbo strategists explain how they are able to help retailers become more successful. “We don’t actually sell products; we offer retailers a complete solution for their household goods category.”

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Albert Horn

Acquisition Albert Horn GmbH by Nedac Sorbo Group

‘Albert Horn greeting card activities strengthen the category specialism of Nedac Sorbo Mascot’

Trade and distribution organization Nedac Sorbo Group intends to acquire the assets of branch partner Albert Horn GmbH. This intended acquisition fits into the strategy of Nedac Sorbo Group to further broaden their services, and to gain more knowledge about the German retail market. This will help them build their category specialism of greeting cards. The acquisition should be final by June 15th 2017 latest, should all conditions be met.

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Overname Didden-compressed

Acquisition Didden Beheer BV by Nedac Sorbo Group

‘This merger of two great companies will diversify the service we offer our clients, while also gaining deeper specializations in our core business.’

As of November 14th 2016, trade and distribution organization Nedac Sorbo Group (NSG) has taken over the reins of industry associate Didden Beheer B.V. (better known as Didden Distributie Maatschappij BV, of the Didden distribution company). This acquisition fits the Nedac Sorbo strategy to become the leading partner in long tail service categories in the Benelux and the United Kingdom.

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