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Best for your Friend participates in De Telegraaf’s national Animal Health Campaign

Good and healthy food is very important for pets. Because the number of pets has increased significantly in recent months, De Telegraaf launched an Animal Health Campaign in December 2020 to educate owners about healthy food and good care.

Best for your Friend contributed to this campaign with our extensive knowledge of pet nutrition. In two articles we explained our vision on healthy, responsible nutrition.

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Best for your Friend is #1 in hondensnacks in Nederland

Best for your Friend is #1 in dog treats in The Netherlands, with growth opportunities in ‘Cat’.

Our brand Best for your Friend performs extremely well in Dutch supermarkets. We have grown enormously over the past period and are now market leader in the Dog Treats category.

In the extensive article published in the online magazine Distrifood, you can read all about what we think is the key to our success and how we see the growth opportunities within the category ‘Cat Treats’.

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BFYF Gouden Partner 2020

Best for your Friend wins Golden Partner Award 2020

Nedac Sorbo Mascot has won the Golden Partner 2020 award in the category ‘Animal Nutrition’. With our brand Best for your Friend we have won the award for the criterion ‘Introductions Success’. Of course, we are very proud of this! It is a confirmation that we are sailing a good course within the Animal Nutrition Category and we will certainly continue to do so.

In an extensive interview with sr. Category Manager Paul Swart you will read all about our reaction and what we think is the key to success.

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Beste product van het jaar 2019-2020 - Spargo Vloersysteem

Spargo floor system Best Product of the Year in cleaning tools category

Dutch consumers chose the Spargo Floor System as the best product of the year 2019/2020 in the cleaning tools category. ‘Best Product of the Year’ is one of the largest consumer elections in which consumers determine what the best products of the Netherlands are.

The election was organised for the sixth time by Q&A and Consumer Contest Company. Consumers judged their favourite products on price-performance ratio, product presentation and user satisfaction.

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Opening Nedac Sorbo Mascot Asia in Guangzhou, China

DUIVEN, 20 November 2019 – Nedac Sorbo Mascot (NSM) has decided to invest further in its procurement organisation in Southeast Asia. To this end, CEO Wouter Meijerink has opened the new NSM Asia office in Guangzhou during the Canton Fair. In addition to the new office in Guangzhou, NSM also has a procurement office in Ningbo and these are working together closely.

In addition to the extensive teams of NSM Asia Guangzhou and Ningbo, various buyers from Nedac Sorbo Mascot from the Netherlands and Great Britain were also present.

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Parcom Capital has reached an agreement on its investment in Nedac Sorbo Mascot

DUIVEN, February 7th 2019 – Parcom Capital and Robert van der Wallen will acquire the shares of NSM – a specialist in development, distribution and marketing of non- and near-food essentials – from Capital A (previously known as ABN AMRO Participaties) and NPM Capital. H2 Equity Partners and management will increase their respective shareholdings in the company.

NSM’s management and H2 Equity Partners are pleased with the investment of its new majority shareholder. Wouter Meijerink, CEO of NSM: “The combination of Parcom Capital and Robert van der Wallen provides knowledge and a network and capital which will be highly valuable in realising NSM’s growth ambitions to further expand its platform and consolidate the market in Western Europe.” Gert Jan van der Hoeven, Managing Partner of H2 Equity Partners: “In the last few years, a lot of progress has been made and we have realised a significant transformation in our company as well as for our clients. I look forward to entering the next phase of growth together with this successful management team, Parcom Capital and Robert van der Wallen.”

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Mascot Europe and Nedac Sorbo Group: Nedac Sorbo Mascot

DUIVEN/HOORN/AMSTERDAM – As of January 1st 2018, Dutch companies Mascot Europe BV and Nedac Sorbo Group have formed one trade organization, for which the holding company will move forward under the Nedac Sorbo Mascot moniker.

The companies within the Nedac Sorbo Mascot holding complement each other on their commercial expertise. Both ventures expect their joint efforts to better play into the demands and wishes of their customers on topics such as sustainability, storage and forms of distribution.

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Nedac Sorbo and Didden Beheer BV: a successful partnership

Nedac Sorbo Mascot won the 1st prize in the category Service Merchandising, in the awards ceremony by supermarket trade magazine Distrifood.

On November 14th 2016, Nedac Sorbo Group acquired the company Didden Beheer BV. This acquisition fit the Nedac Sorbo strategy to become the leading partner for long tail service categories in the Benelux and the United Kingdom. Ever since then the two field forces have worked well together. That this partnership works well is proven with this award.

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Foodmagazine Logo

Interview Wouter Meijerink in Foodmagazine

Dutch food retail magazine Foodmagazine interviewed Wouter Meijerink, CEO of Nedac Sorbo Mascot, about market developments surrounding the non-food industry. Mr. Meijerink discusses many topics with the magazine, including why the service merchandising model is so effective: “Our customers are able to make complete offers to their consumers.”

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Our non-food brands create category growth

The food retail magazine Foodpersonality recently dedicated a spread to the strategy of the Nedac Sorbo Group. The Nedac Sorbo strategists explain how they are able to help retailers become more successful. “We don’t actually sell products; we offer retailers a complete solution for their household goods category.”

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